Services

Marketing & Distribution

Deploy a dynamic, targeted approach to engage prospects and customers.

Overview

With growing consumer awareness of climate issues and the demand for sustainable practices, oil and gas companies must adapt their marketing strategies to build trust – while maintaining a strong brand identity and unique selling proposition. This may involve redefining their narratives, communicating commitments to sustainability and innovation in energy solutions.

However, to effectively engage customers, crafting personalized content and effective communication across various platforms is critical. For oil and gas firms and SMBs that have not updated their digital marketing strategies or leveraged their CRM data in years, this may present a huge feat.

Whether companies are engaged in B2B or B2C marketing efforts, the key to customer engagement remains the same – leveraging customer data effectively to enhance customer relationships with tailored messaging.

Renoir Oil & Gas can work with your teams to execute an adaptive marketing strategy, to better understand your customers and their behavior. We work with you to better leverage your customer data to extract insights valuable to crafting a personalized, first-class customer experience.

Key client challenges
Our Results

1

How can we better leverage the data in our systems to drive a more tailored, targeted sales and marketing strategy?

Up to 39% increase in retail fuel sales

2

How can we improve the distribution efficiency of our petrol to service stations?

Up to 36% reduction in blocked orders

3

How can we improve the customer experience in our service stations?

9% increase in customer experience

4

How do we ensure our marketing efforts are dynamic, agile, and can adapt to shifts in a competitive, fluctuating market?

5

How can we effectively reach and consistently engage our target audience with digital marketing?

6

How do we ensure we comply with regulations surrounding customer data and privacy while engaging in our marketing efforts?
“The CAP (Cost & Agility Program) project helped us to reduce our fixed and variable costs.”

Country CEO 
Global Major Oil & Gas

Ready to improve your Marketing & Distribution?

Why Renoir Oil and Gas

Focus on real outcomes

We provide oil and gas companies with a direct and measurable pathway to success, moving beyond mere strategies and blueprints to deliver sustainable implementations.

Measurable value creation

Renoir Oil & Gas analyzes opportunities in your business and commits to delivering real organizational and revenue outcomes.

Experts in ownership

The Renoir Oil & Gas methodology and focus on behavioral change guarantees that we leave your organization and your people with the ability to continue growing value long after the project has been delivered.

Further Reading

Operations

Case Studies

2024/12/02
Oil and gas operations achieves 82% increase in technician wrench time

ECPM

Case Studies

2024/12/02
Oil and gas company optimises project performance by streamlining KPIs

Case Studies

2024/10/28
Major midstream company overhauls ticketing processes to streamline oil logistics

Marketing & Distribution

Case Studies

2024/10/28
Oil & gas company revs up business with 13% sales growth

Turnarounds

Case Studies

2024/08/27
Permit to work compliance rises with Management Control System

Maintenance & Reliability

Case Studies

2024/08/15
Refinery reduces total maintenance downtime by 25%

Maintenance & Reliability

Case Studies

2024/08/12
Oil refinery increases throughput by 34%

Maintenance & Reliability

Case Studies

2024/08/09
Aviation fuel company reduces maintenance backlog by 28%

Project Sectors

Upstream

Build a safe, environmentally friendly, resilient and cost-effective upstream business
Read More

LNG

Improve safety, scalability, reliability and sustainability of your LNG operations with reliability focused maintenance
Read More

Midstream

Enhance the integrity of ageing equipment and infrastructure while improving mass balance accounting principles for long-term profitability
Read More

Refining

Prioritize asset reliability, integrity and environmental compliance in the refining industry
Read More

Petrochemicals

Build a solid foundation for competitive advantage and lasting success
Read More

Retail & Marketing

Gain customer loyalty to navigate an uncertain energy transition
Read More

Ready to attack your challenges?

Let's work together to build a high performance organization that can adapt to change.

Related Insights

Marketing & Distribution

Case Studies

2024/10/28
Oil & gas company revs up business with 13% sales growth

Marketing & Distribution

Posts

2023/03/27
Rethinking Sales in Oil & Gas